Shift
Background
The client owns dozens of commercial properties across the world, and asked our team to identify new concepts beyond standard branding and cosmetic renovations that could be rolled out to these properties over the next few years, keeping traditional office buildings relevant during a time of great change in the industry.
Strategy
We devised a suite of activated spaces, animated by curated programming and concierge services. To suit different office building types and sizes, we identified the essential modules, which could be mixed, matched or combined to achieve the right mix of programming for each unique property. Members engage with the spaces and events via a custom app we designed, and community managers we trained.
A collection of special thresholds were designed to emphasize the transition from the typical office building common spaces to the new hospitality-inspired amenity spaces. Doors were set back or hidden away as a way to make the amenities feel exclusive and private.
Branding & Collateral
