Pacific Concourse
Background
These commercial properties suffered from a strange, government building style. Rows of international flags and stark white postmodern symmetry dominated the site. The client wanted to change the identity of the place and attract a new tenancy on a very limited renovation budget and schedule.
Strategy
In a three week design phase, we drew on a rich tradition of local art to establish a strong unifying identity that enlivens the front and rear entrances at each building with building accent graphics and new sculptural signage and wayfinding.
The Story
The site sits in the flightpath of LAX International Airport. In the 1960s, Southern California artists like Robert Irwin and James Turrell began employing light and high tech materials from the nearby aerospace industry to engage viewers’ visual perception in fascinating ways.
Drawing inspiration from this era of California art history, the exterior design intervention at 5220 & 5230 Pacific Concourse creates compelling illusions of Light and Space.
We took the nondescript flat white facade, and applied accent graphics that trick the eye, and draw attention to the windows, which are mirrored to reflect the blue California sky.
