Lankershim Blvd.
Background
Commercial real estate clients are often looking for a dramatic transformation of their property on a tight schedule and budget. That was the case at this sprawling international style revival building in Los Angeles. The building sits on the edge of North Hollywood, a developing arts district, with tons of new retail and restaurants. Colorful, funky signs and facades are the norm.
Strategy
We proposed to transform the identity of the building with strategically-placed accent paint, bringing its personality more in line with the rest of the neighborhood. Colorful furniture and wayfinding was deployed around the campus, extending the new identity throughout.